Humanity has been on an aeroplane, flying towards its destination – the universal aspirations of peace, prosperity and proprietary, for about 10,000 years now. For a long time, we have been under the assumption that this aeroplane is running and will continue to operate on just two engines – the Government (Sarkaar) and the Business (Bazaar). Government shall ensure peace and Business will create prosperity.
However, there are two other important engines – the Community (Samaaj) and the Family (Parivaar). Among these, the Social Sector’s role has emerged to be of building propriety. Propriety refers to the protection of the most vulnerable – children, disadvantaged backgrounds, people with disabilities, etc.
Humanity’s journey is long and an arduous one. Rather than just being dependent on the pilot’s navigation skills, every passenger now must contribute to reach the destination. Very few pilots will have the stamina. All actors need to work together to sustain the energy and creativity required for the journey. That is the role the social sector has to play – activating all passengers.
How can the organisations in the Social Sector aid the journey?
By carefully defining its four Ds – Dream, Design, Details and Discipline.
Dream is the ‘why’ of an organisation, its aspiration.
Design is the ‘strategy’ – defining the target audience, offers, modes of delivery.
Details are the goals and resources – human and capital resources, plan of action, milestones and timelines.
Discipline includes the investments – relationships that need to be activated, ecosystems required, designing incentives and culture of the organisation.
Mastering the 2nd D – Design
The design aspect can be addressed through a pre-mortem – asking for feedback on design. Others in the ecosystem, even family and friends, can analyse the design and list three avenues for it to fail. Using these stories, better offers can be built.
The design must also include the use of cyber capital. Today, companies like Amazon, Google, Netflix, Tesla – which are cyber capital companies – are the most valuable. The more cyber capital is used, the better it gets (think of Wikipedia). It turbo charges or hyper-scales the way information flows in an ecosystem. And for the education space, which is humanity’s life blood, something that nurtures it, cyber capital enables us to learn from each other, rather than just being dependent on the genetic learning provided by nature.
Once the design is defined, the organisations must focus on the discipline.
Mastering the 4th D – Discipline
First thing is stamina! Any change needs at least 1 generation or maybe 2-4 generations to realise. Therefore the organisation should have 25-100 years worth of stamina for change. Remember that one does not have to run the whole marathon, but a sprint in one’s own leg and the baton is passed.
And all of this will be enabled on an individual level through good habits. Physical habits of sufficient exercise, sleep, nutrition, prayer and meditation. And social habits of healthy interactions, care and time for others, honesty, apology and forgiveness.
This is an excerpt from the interaction facilitated by the author with Dr. Subramanian Rangan, Professor of Strategy and Management, INSEAD and ShikshaLokam Advisor at organisations’ Year End Off Site in March 2023.
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