Listening at Scale (Part 2 of 3): Journey of Building MItra

July 8, 2026

3 min read

Listening at Scale (Part 2 of 3): Journey of Building MItra

From Idea to Heartbeat

You’ve heard the problem of lost stories in Part 1 of the series, Listening at Scale. A country sitting on a goldmine of grassroots wisdom and no good way to dig it out.

But knowing a problem exists and knowing how to solve it are two very different things. Between them lies the hardest part: the moment someone has to stop saying something should be done about this and start saying WE WILL.

This is the story of that moment. And everything that came after it.

For the teams working closely with school leaders, community groups, and youth across India’s diverse geographies, the gap wasn’t abstract. They had witnessed it in real time in orientation calls where a teacher described a brilliant seating innovation, and no one had the bandwidth to write it down. In review meetings where a nodal officer’s quiet, data-driven decision-making went unrecorded. In field visits, by the time anyone thought to document what they had seen, the moment had passed.

A Different Kind of Brief

Most tech products begin with a feature list. MItra began with a feeling.

The team kept returning to the same question: “What would it feel like to be a woman in a self-help group in rural Karnataka, picking up your phone to share something you’d done for your community? Would you feel confident? Welcomed? Heard? Or would you feel like you were being tested, filling out another form for someone else’s benefit?”

Building with Generative AI Before It Was Obvious

This was 2023.  The world was still catching its breath after the arrival of large language models, and most of the conversation was still abstract: What do we even do with this?

The MItra team’s answer was anything but abstract. It didn’t emerge from a vacuum. The team brought hard-won lessons from co-building platforms like DIKSHA and Karmayogi Bharat (both national-scale digital infrastructures) used by millions across India’s most diverse and demanding contexts.

Those experiences taught them what inclusion really means. Not just language support. Not just mobile access. But the entire architecture of trust- how a platform communicates, waits, forgives errors, and responds like it’s on your side.

Every iteration was guided by a simple test: Does this feel human?

The Day MItra Met the World

Then came the pilots: Nagaland, Bihar and Karnataka. Three very different geographies. Three very different user groups. The team had worked hard to prepare, but there is always a moment before the first real user picks up the phone when all the preparation dissolves into uncertainty.

It didn’t last long.

For a team that had spent months asking “Will this work?” That moment was the answer.

What MItra Actually Does, Under the Hood

A real conversation. A few questions. A story that comes back to you, written and ready to be shared. That’s what the user sees. Underneath, something more deliberate is happening.

The choice underneath all of it was stubborn. Every barrier that usually keeps these voices out- literacy, typing, language, bandwidth- MItra was built to remove, not work around. What’s left is just a person, speaking, and being understood.

MItra today supports Hindi, Kannada, and Telugu. It generates stories. It’s building a repository. It is, by any measure, working. But the team will tell you, with equal parts pride and impatience, that what has been built so far is only the first chapter.

In Part 3, we’ll take you into those stories themselves— the teachers, mothers, and community leaders whose voices MItra has brought into the light. Because a tool is only as meaningful as the lives it touches.

And MItra, it turns out, has already begun to touch many.

This blog is co-authored by Kiran Haridas, Niveditha Mohan, Prateek Agarwal, Sonal Bhasin and Syed Hyder Ali

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